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- Who are the core consuming groups of Kuaishou Beauty? What are the beauty product demands of them?
- Which hot-sale categories and opportunity categories are there on Kuaishou? Are there any promising products to be dug?
- Which characteristics do hot products of Kuaishou Beauty have, to be the guidance for product-selection strategy?
2022 Kuaishou Beauty Consuming Trending will give analysis on the above key questions to gain insight into consumer group of beauty products, hot products of Kuaishou Beauty, the opportunity beauty categories on Kuaishou, etc.
Who are the core consuming users of Kuaishou Beauty? What are the beauty product demands of them?
Key target users of Kuaishou Beauty
Male
-The rise of “He economy”
-The increasing proportion of male users
-Product demands: skincare, hair styling
The middle aged
-Core consuming group(31-40 years old)having the purchasing power
-Product demands: skincare
Generation-Z
-Under 24 years old, the Millennials
-Product demands: beauty makeup products, skincare
Which hot-sale categories and opportunity categories are there on Kuaishou? Are there any promising products to be dug?
Opportunity categories of Kuaishou Beauty
Skincare
-The hottest category: facial skincare products
-The mainstream: skincare sets
-The popular skincare set: lotion,cream and serum
-The high potential category: men’s skincare products
Personal care
-The high demand category: shampoo, hair care and body care
-The high potential category: hair styling, private care
-The popular personal set: hair wash and hair care set
-The category to be updated: oral care toothpaste
Beauty products
-Take the second place among the categories
-The high potential category: beauty tools
-The popular category: base makeup
Brand opportunities of Kuaishou Beauty
Skincare
-Lower brand competition
-More dividends for domestic brands
-Opportunities for famous and new brands
Personal care
-Most intense brand competition
-High cost performance products win the consumers’ favor
-The dividends are attained by market participants who enter earlier
Beauty products
-Intense brand competition
-Domestic and new brands top the list
-There is space for international brands
Which characteristics do hot products of Kuaishou Beauty have, to be the guidance for product-selection strategy?
Product efficacies and selling points of Kuaishou Beauty
Facial skincare
Specific functional efficacies: anti-aging, tightening, whitening, hydrating and moisturizing
- Efficacy differentiation: take anti-aging as example:
tightening, anti-wrinkle, reduce fine lines, anti-early aging, antioxidant, anti-glycation, enhance elasticity...
- Component differentiation: take whitening as example:
nicotinamide, pearl, ascorbic acid, fruit acid, α- Arbutin...
- Consuming group differentiation: take skincare consuming group on Taobao as example:
Oily skin, acne skin, sensitive skin
Hair wash and hair care
Basic efficacy: oil control and anti-dandruff, soft and repair
Advanced efficacy: aroma lasting, fluffy
Oral care
Basic efficacy: cleansing, deodorization
Advanced efficacy: whitening, gum care
Facial base makeup
Efficacy: long-lasting makeup
Component: contain plant-derived component for skin nourishing
Concept: targeted at people with different skin types
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